So, even though this video seems to have been doing the rounds quite a bit so far, not a whole lot is known about this song or video. The two artists, although relatively well known on their own, have never combined on a track before, and apart from a 'Spheres of Fury - Coming Soon' message on Hecq's homepage, there's not much information available about the collaboration anywhere else. What is evident, however, is that this song and video combination is AWESOME!
Tim Brown and Christopher Hewitt directed this fantastic clip, and the only available released information is that it was shot on a Canon 7D, a 30mm lens was used somewhere in the process, and the following 'overview':
"Born from a love of classic 80s war films Spheres of Fury is an action packed pastiche. The bravado and attitude that pours from these movies is nothing but a treat to watch, our modern remake aims to capture some of those magical moments but with a slightly comical, modern stance."
- Christopher Hewitt's overview
Not much to go on, but oh so much fun. The clip has amazing character buildup for the desperately short 3 minutes of actual music time, and yet there's unique characteristics for each of the people that you endear to. The only thing that detracts from this for me is the end credits, taking up another solid minute, 1/4 the entire running time of the video. It just wasn't that necessary for me. There is, however, a solid storyline that builds up to an amazing crescendo of this water fight in the middle of a field, and ties everything up with a neat little bow for the conclusion. In 3 minutes...
The great effectiveness of this I believe comes down to the fantastic actors and absolutely brilliant editing. The actors make this video seem like it's something anyone could make given a group of friends, some water guns and a promise of free dinner. I highly doubt this was the case, but something about this video just makes you want to jump out of your chair and make it yourself.
The editing makes every beat, every melody reflect an occurrence in the video and in turn makes the visual and aural aspects seem to blend together seamlessly. I couldn't imagine this video without the song, or listening to the song without looking at the video.
Unfortunately, that makes for a slight curse. Listening to the song without the video does show that the song is good, but what makes it great is the collaboration, the fusion that the video and song have. I can't listen to it without picturing the water shooting through the air timed perfectly to the glitching beat of the song, and that's a distraction. Perhaps this is down to being introduced to the song alongside the video first, which then linked the two. Although evidence of both the artists individual styles are evident in the song, it's packaged in a much more pleasing way than their other releases. I highly anticipate the Hecq vs. Exillon collaboration to hear what else they've come up with. I'll keep you posted...
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